Monday, February 4, 2013

Those marketing people...

We had an interesting discussion at the Hotel as to why our census is down. If you read all the pundits, there are multiple, multi layered reasons.

My favorite: one of our old school rehab NPs had a patient tell him/her: "Oh, I just don't want to come in to the hospital in December or January. February is nice."

We get patient from all over. From states with mottoes like "Land of Lincoln", "Land of 10,000 Lakes" or "Land of Enchantment."

We even get some from a state that wants to change their motto to "Kicks Ass". Just as long as they don't think they're going to "Show Me" by kicking mine....

Stay tuned.

No comments: